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Marketing Strategy PPT

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Having a marketing strategy presentation is essential for any business, large or small. It forms the base plan that the company will use to attract clients and sell its product. A diversified company needs multiple marketing strategies, each for a different product aimed at a different market.

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Coming up with a marketing strategy isn't a simple task and drawing one up from scratch can be intimidating. By using our recommended marketing strategy template, you can be sure that you've addressed all the vital elements of a marketing strategy, all in a slick business presentation format.

Our marketing strategy slide deck can be easily adapted to all sorts of sectors and markets and can be used for almost any type of organization. It's easy to add or remove slides, providing you with the perfect business presentation template when you finally bring your marketing strategy to light.


Much of marketing is focused on creating a strong brand for your particular product. By placing this the brand name at the forefront of the marketing strategy template, we can create interest early in the presentation.


This slide can be used to provide a brief overview of the product and what the expected results from the campaign are. Keep this relatively short and succinct, as the slides will go into much more detail further on.


The next couple of slides take an in-depth look at the company, the product and the goals of the marketing strategy.


The main goal of the marketing strategy needs to be at the forefront. This goal should be clearly stated, specific and measurable. Additional goals may be goals that help achieve the main goal or supplementary goals that are 'nice-to-have' but aren't the main focus of the marketing strategy.


Corporate culture and how the company is perceived play a very important role in the marketing of the product. Use this slide to provide the background of the various elements of corporate and external culture that may influence the marketing of the product.

Market share

Market share is an important consideration, especially if one of the aims of the marketing strategy is to increase market share of an existing product.


Knowing who the customer is has become a priority in today's marketing environment. Target marketing is effective in creating long-time customers who will retain brand loyalty and drive sales.

Customers in region

A good marketing strategy will take into account regional differences to different strategies in different markets. Knowing how many customers are in a region can help determine which regions are a priority.

Core customer audiences

The core customer audience is the one that repeatedly buys the product and drives most of the revenue of the business. Identifying these audiences ensures that the marketing strategy is effectively targeting the population that will provide the largest ROI.

Value drivers

These are the aspects of the product that make it stand out from the competition and increase its value to customers. Value drivers constantly shift as market conditions change and may not even directly relate to the product. All of these need to be identified in order to take advantage of them during the marketing campaign.

Customer base per product

If a business has more than one product, it's worthwhile to see how these products compare in terms of sales. This can be useful if the core audience is the same for all products, but may also provide insight into how various customer bases react to various products.


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Use this slide to identify various competitors and what they're doing better than you in the same market space.


These are the aspects where your product is better than your competitors', and a good marketing strategy will leverage these as much as possible.

Market segmentation

Market segmentation analysis provides a baseline of understanding how the market uses the product and what they are seeking in similar products, essential for a great strategy.


To identify something that works, it's also worthwhile to analyze what hasn't worked. Use this space to discuss various other strategies that were considered and which aspects of these strategies made it into the eventual marketing plan.


These slides can be further expanded on to detail the marketing strategy and marketing plan, or can simply be used as a teaser for a subsequent marketing plan presentation.

Once you've done all the hard work of coming up with a marketing strategy, use our slides to convey your message across effectively during any business presentation.

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Studio album by
Released22 April 1991
ProducerRobert Gordon,
Craig Leon,
Grant Showbiz
The Fall chronology
Code: Selfish
Professional ratings
Review scores

Shift-Work is the 13th album by English rock band the Fall, released through Phonogram Records in 1991. The Fall started working on the album in 1990 while touring in support of Extricate. Mark E. Smith sacked guitarist Martin Bramah and keyboardist Marcia Schofield immediately after the Australian leg of the tour, reducing the lineup to four for the first time in band's history. Only one song ('Rose') from the sessions with Bramah and Schofield eventually appeared on the album (non-vinyl versions also included the single 'White Lightning', originally recorded by The Big Bopper). Several tracks were released as the Dredger EP in August 1990, including 'Life Just Bounces', which would later be re-recorded for Cerebral Caustic. The Fall's first release with a reduced lineup was the single 'High Tension Line' in December 1990.

Shift-Work marked, in the opinion of critic Ted Mills, a change in direction for the group, as 'repetitious grooves became interspersed with pop song structures.'[4] Of the songs on the original track list, several have been noted as being more 'introspective' than previous Fall efforts. 'Edinburgh Man' for example, in which lead singer Mark E. Smith longs to be in the city of Edinburgh, Scotland, has been described as 'surprisingly malice-free'[4] and, in one enthusiastic review, as the best Fall song ever.[5]

The album reached number 17 in the UK charts, a two-place improvement on their previous best, The Frenz Experiment.

The album was re-released by Voiceprint in 2002, adding two additional tracks to the original 14 -rack CD: 'Blood Outta Stone' and 'Xmas With Simon'. This incarnation was also made available in a double-CD set with Voiceprint's edition of Code: Selfish in 2003. It was reissued again in an expanded and remastered form by Universal on 7 May 2007.

Track listing[edit]

Original UK vinyl[edit]

Side 1 – 'Earth's Impossible Day'

  1. 'So What About It?' (Mark E. Smith, Craig Scanlon, Simon Wolstencroft) – 3:25
  2. 'Idiot Joy Showland' (Smith, Steve Hanley) – 3:43
  3. 'Edinburgh Man' (Smith, Scanlon) – 4:44
  4. 'Pittsville Direkt' (Smith, Hanley, Scanlon) – 4:02
  5. 'The Book of Lies' (Smith, Scanlon) – 2:58
  6. 'The War Against Intelligence' (Smith, Scanlon) – 3:17

Side 2 – 'Notebooks Out Plagiarists'

  1. 'Shift-Work' (Smith, Scanlon) – 4:38
  2. 'You Haven't Found It Yet' (Smith, Scanlon) – 4:07
  3. 'The Mixer' (Smith, Scanlon) – 3:37
  4. 'A Lot of Wind' (Smith) – 3:46
  5. 'Rose' (Smith, Scanlon) – 3:20
  6. 'Sinister Waltz' (Smith) – 4:13

Original UK CD and cassette[edit]

  1. 'So What About It?'
  2. 'Idiot Joy Showland'
  3. 'Edinburgh Man'
  4. 'Pittsville Direkt'
  5. 'The Book of Lies'
  6. 'High Tension Line' (Smith, Hanley, Scanlon) – 3:48
  7. 'The War Against Intelligence'
  8. 'Shift-Work'
  9. 'You Haven't Found It Yet'
  10. 'The Mixer'
  11. 'White Lightning' (The Big Bopper) – 2:14
  12. 'A Lot of Wind'
  13. 'Rose'
  14. 'Sinister Waltz'

2007 reissue[edit]

Disc One

Shift Work Pdf Free Download Pdf

  • As per original UK vinyl

Disc Two

  1. 'White Lightning' (The Big Bopper) – 2:14
  2. 'Blood Outta Stone' (Smith, Martin Beddington) – 3:34
  3. 'Zagreb (Movements I+II+III)' (Smith, Marcia Schofield) – 5:55
  4. 'Life Just Bounces' (Smith, Scanlon) – 4:13
  5. 'The Funeral Mix' (Smith, Matt Black, Jonathan More) – 3:31
  6. 'High Tension Line' (Hanley, Scanlon, Smith) – 3:47
  7. 'Xmas With Simon' (Scanlon, Smith, Wolstencroft) – 3:28
  8. 'Don't Take The Pizza' (Smith, Simon Rogers) – 2:37
  9. 'So What About It? (Remix 1)' – 4:23
  10. 'So What About It? (Remix 2)' – 4:33
  11. 'So What About It? (Remix 3)' – 4:11
  12. 'The Re-Mixer' (Smith, Scanlon) – 4:08
  13. 'Cloud of Black' (Smith) – 4:28
  14. 'Arid Al's Dream' (Scanlon, Smith) – 4:48 (from Volume Four)
  15. 'The War Against Intelligence' (Peel Session) – 3:03
  16. 'Idiot Joy Showland' (Peel Session) – 3:47
  17. 'A Lot of Wind' (Peel Session) – 5:25
  18. 'The Mixer' (Peel Session) – 4:32


The War Against Intelligence was the original title of the album until the outbreak of the Gulf War convinced Smith to change it to something less controversial. In October 2003, Universal released The War Against Intelligence – The Fontana Years, a collection of Fall songs from the albums Extricate, Shift-Work, Code: Selfish and related singles, even as the United Kingdom was involved in another Persian Gulf war.


  • Mark E. Smith – vocals
  • Craig Scanlon – guitar
  • Steve Hanley – bass guitar
  • Simon Wolstencroft – drums, keyboards
  • Kenny Brady – fiddle, co-lead vocal on 'The Book of Lies'

Additional personnel

  • Craig Leon – production and mixing on all songs except 'So What About It?', 'The Book of Lies', 'The War Against Intelligence', 'The Mixer' and 'A Lot of Wind'; organ, guitar
  • Cassell Webb – backing vocals
  • Martin Bramah – guitar on 'Rose' and 'White Lightning'
  • Marcia Schofield – keyboards on 'Rose' and 'White Lightning'
  • Dave Bush – electronics
  • Robert Gordon – production on 'So What About It?', 'The Book of Lies', 'The War Against Intelligence' and 'The Mixer'
  • Grant Showbiz – production on 'Edinburgh Man', 'Pitsville Direkt' and 'A Lot of Wind'
  • Pascal Le Gras – cover art

Notes and references[edit]

  1. ^Allmusic review
  2. ^NME review archived from the original.
  3. ^The Fall: Extricate/Shift-Work/Code: Selfish Album Reviews. Pitchfork (12 July 2007).
  4. ^ abMills, Ted. Review Allmusic. Retrieved 29 March 2006.
  5. ^Dalton, Stephen (20 April 1991). 'Quiet! Genius at Work...'. NME.

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